The opportunity: A legacy, reimagined

Pepsi, the nation's third-largest soft drink manufacturer, had a long record of supporting music, including the careers of Madonna, Michael Jackson, Ray Charles, Britney Spears and Shakira. Today, however, signing on an up-and-coming hitmaker — which Pepsi just did with Nicki Minaj — is just part of a comprehensive content marketing strategy. With a cacophony of voices competing for attention, brands have to be as mobile, social and dynamic as their audiences are. “It’s not enough anymore to have phenomenal TV ads,” Shiv Singh, global head of digital for PepsiCo told Mashable April 30, “brands have to do more.” For Pepsi, this meant re-focusing marketing efforts to a growing audience online. By launching their first-ever online global campaign, "Live for Now," Pepsi hopes to inextricably link the brand with entertainment.

Launching a global marketing campaign across 200 markets

Pepsi partnered with NewsCred to build the "Pepsi Pulse" multimedia platform hosted on Pepsi.com. In less than three weeks, NewsCred's tech team built, curated and launched the platform, and populated it with a customized stream of articles and images -- saving Pepsi the trouble of navigating dozens of individual licensing contracts and copyright laws. NewsCred's engineering expertise, paired with the team's dedication to excellence, ensured a smooth process for all players involved.

The world's leading entertainment platform

"When we look at what Pepsi really stands for,” Simon Lowder, CMO of PepsiCo, told AdAge, “we’ve been an entertainment platform for as far back as everyone can remember.” The heart of “Live For Now” is an interactive, pop culture Cheat Sheet featuring the real-time entertainment news and social media from across the web, including full-text, photos and video from NewsCred content partners AP, Reuters, BANG Showbiz, Hollywood.com, MCT, Critical Mob and ABC News Radio. Consumers will be able to tweet, "like" and pin items from the dashboard, as well as participate in unique "challenges" sponsored by celebrities. Even better, the platform can be tailored to 200 hyperlocal markets across the world. While maintaining a consistent campaign for the Pepsi brand, NewsCred uses proprietary curation technology, semantic analysis and an API, to curate and customize the most relevant entertainment articles according to the interests of each local market.

An untapped market, a huge opportunity

The NY Daily News, the fifth largest newspaper site in the United States, saw a huge opportunity to expand their South Asian community base, but needed a timely and cost efficient solution that upheld their commitment to quality journalism.

Re-imagining possibilities

NewsCred worked side-by-side with the NYDN team to imagine, design and build a brand new editorial section, composed of tailored content –on Indian politics, entertainment, cricket, and US-India relations – from leading international publishers.

Best of all, every day our editorial team does the heavy lifting for NYDN, curating articles and ensuring that all content is targeted, relevant and updated in real time.

Curated, customized, constant

The NYDN South Asia site is powered by the NewsCred SmartPress, requiring no work on the side of NYDN. Each day, the site is updated with over 150 new articles from publications like the Hindustan Times, IANS, the Guardian and the Telegraph.

NewsCred’s Smart Press allows NYDN editors to curate and customize the content pages on-the-fly, using innovative features such as drag-and-drop layout and on-page text editing. Creating fully customized content pages has never been easier for their team. This fusion of flexible design and relevant, up-to-the-minute content generates significant organic (SEO) traffic, advertising and sponsorship revenues.

17 million customers

With over 17 million customers, Orange Telecom was looking to augment their content marketing strategy and build one of the leading destinations for entertainment news.

A brand turned publisher

NewsCred partnered with Orange’s marketing team to build and launch an engaging entertainment news portal. Designed as a visual mosaic, the portal allows users to interact and share multimedia content – whether on the web, tablet or mobile devices. With fully licensed content that automatically updates in real-time, Orange maintains this innovative portal at a fraction of the cost of an in-house editorial team.

Innovative platform

NewsCred now powers Orange’s World of Entertainment portal on the web, along with a mobile optimized site for movie previews and listings, an iPhone app and a connected TV portal. NewsCred’s SmartWire provides multimedia content for 1,500 movies in four languages, along with music news and reviews for over 500 artists.

13M+ Think Pads

In early 2012, Lenovo, the world's second largest PC manufacturer, launched a new product called “SimpleTap”: an innovative touch interface that gives customers quick access to the content, controls and software applications they use most.

Lenovo wanted to power a pre-loaded news application based on SimpleTap for their 13M+ ThinkPads sold each year and selected NewsCred as their primary news provider.

Simple solutions

Employing the technology of the NewsCred SmartWire, Lenovo was able to design, build and launch a news application with full-text articles from over 500 premium licensed news sources.

Every Lenovo product

The application is pre-loaded on all Lenovo SimpleTap products, providing users with curated, up-to-the-minute breaking news on a clean, simple app that makes reading the news effortless and enjoyable. Most importantly, the product development and launch was straightforward and efficient from start to finish, taking the pressure off of Lenovo’s Marketing Team.

Hyper-hyper-local

Yahoo! was looking to position itself as a premium provider of relevant, hyper-local news and information by creating a network that would both provide a space for community contributions and attract hyper-local advertising revenues as well.

800 local news sources

In late 2010, Yahoo! partnered with NewsCred to launch this ground-breaking initiative. Each day, NewsCred aggregates the best local newspapers and hundreds of blogs to deliver hyper-local news feeds to over 150 market areas in the United States, located at: http://beta.local.yahoo.com/.

New advertising opportunities

Yahoo! set out with a goal to fundamentally change how users interact with local content, including advertising. With an automatic, highly curated feed of the best hyper-local journalism delivered by NewsCred, Yahoo! is able to provide real value to local residents in 150 market areas. Moreover, Yahoo! is able to explore and experiment with various advertising solutions, helping local ad partners reach their target users.

Entertainment discovery

Fanhattan is a digital entertainment discovery service that makes exploring and viewing premium entertainment a truly inspiring experience.

Fanhattan was looking for premium, fully licensed content, and sought out NewsCred as their primary partner.

The best entertainment news

NewsCred provides Fanhattan with entertainment news, reviews and images from over 50 of the world's best entertainment and celebrity media companies, including Variety, the LA Times, Billboard, Hollywood Reporter and the Guardian.

Intelligent + relevant

The NewsCred API powers Fanhattan’s immersive, compelling news experience – across their web, tablet and mobile platforms. Using NewsCred’s NLP and semantic technology, NewsCred provide Fanhattan users with premium news and reviews that are contextually related to the latest movies, actors and TV shows. In turn, this level of intelligent curation creates a customized and relevant experience for their users.

A confusing mess

Overwhelmed by a deluge of individual licensing agreements and countless FTP sites, Forbes needed a solution that could simplify and manage their entire syndication process.

1 platform, 1 license, 1 bill

In August 2011, Forbes began using NewsCred’s API to manage their entire syndication process. They now have a seamless way to filter and organize the large volume of content they create daily. This allows Forbes to securely manage which publishers they license to, track how that content is used and employ that analytic data to inform further growth across publishers on platforms.

Smart, simple, seamless

Each month, 4,000 Forbes articles go through the API before syndication to over 20 partners including MSNBC, ABC News and Comcast.

Forbes uses NewsCred’s actionable analytics to drive business development decisions. By evaluating pageviews on third party sites and comparing that data to referral traffic, Forbes can effectively evaluate the productivity of each business development relationship.

Finally, Forbes no longer has to dedicate resources to the day-to-day management of syndication. All provisioning of content, support and tracking is handled by NewsCred.