Capgemini: Generating Quality Leads Through Incredible Content
increase in unique visitors over 6 months
new LinkedIn followers per week
Capgemini, a global consulting, technology and outsourcing company, wanted to create a valuable connection and strengthen relationships with their community of IT and business decision makers.
Content Loop is Capgemini’s digital hub, hosted by NewsCred’s custom CMS. The site is powered with licensed articles from publishers including Fast Company, The Next Web, Lifehacker, and Forbes, allowing Capgemini to provide valuable content for its audience. Capgemini’s integration with LinkedIn engages and sources their community, driving traffic back to Content Loop. See the site →
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