Capgemini: Generating Quality Leads Through Incredible Content

Results

  • 350000

    increase in unique visitors over 6 months

  • +3000

    new LinkedIn followers per week

  • 370000

    impressions

  • 1.8M

    million shares

Challenge

Capgemini, a global consulting, technology and outsourcing company, wanted to create a valuable connection and strengthen relationships with their community of IT and business decision makers.

Solution

Content Loop is Capgemini’s digital hub, hosted by NewsCred’s custom CMS. The site is powered with licensed articles from publishers including Fast Company, The Next Web, Lifehacker, and Forbes, allowing Capgemini to provide valuable content for its audience. Capgemini’s integration with LinkedIn engages and sources their community, driving traffic back to Content Loop. See the site →

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