ConAgra: The Perfect Marriage Of Content And Product

Results

  • +76%

    increase in monthly page views

  • +75%

    increase in monthly visits

  • 97200

    unique visitors in first 4 months

Challenge

ConAgra is one of the largest packaged food companies, with a diverse portfolio of brands found in 99% of America’s households. To build on their brands’ presence in families’ kitchens, they wanted to create an online destination of compelling content to engage for both everyday and special occasions.

Solution

Forkful.com is powered by NewsCred’s Content Marketing Cloud, with licensed content featuring inspiration and ideas around food for the whole family, such as party preparation, cooking tips and tricks, kid-friendly cooking activities and tasty recipes. ConAgra brands are thoughtfully inserted into some custom posts, providing helpful tips and recipes for its audiences. See the site →

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