Pepsi: Entertaining Global Audiences With Local Content
increase in monthly page view growth
increase in monthly visit growth since launch
boost in social traffic
With fickle consumers, strict industry requirements, and a tough economy, Pepsi needed a way to continuously engage their millions of fans, spread across 70 global markets, as well as find and grow more customer segments.
Pepsi partnered with NewsCred to launch Pepsi Pulse, a multimedia platform hosted on Pepsi.com. Powered by NewsCred’s licensed and original content, Pepsi is now able to publish a consistent cadence of relevant, on-brand content across music, sports, and entertainment – topics their audience loves. See the site →
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