Pepsi: Entertaining Global Audiences With Local Content

Results

  • 89%

    increase in monthly page view growth

  • 38%

    increase in monthly visit growth since launch

  • +22x

    boost in social traffic

Challenge

With fickle consumers, strict industry requirements, and a tough economy, Pepsi needed a way to continuously engage their millions of fans, spread across 70 global markets, as well as find and grow more customer segments.

Solution

Pepsi partnered with NewsCred to launch Pepsi Pulse, a multimedia platform hosted on Pepsi.com. Powered by NewsCred’s licensed and original content, Pepsi is now able to publish a consistent cadence of relevant, on-brand content across music, sports, and entertainment – topics their audience loves. See the site →

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