Visa: Leading The Conversation On Payment Technology

Results

  • 34000

    page views within first 3 months

  • +36%

    repeat visitors

  • 21%

    increase in growth month-over-month

  • 90

    second average time on site

Challenge

Visa Europe is an established contender in the payments business. They wanted to position themselves as a leader in the payments conversation in order to reach senior professionals in the payments technology industry within continental Europe.

Solution

Visa Europe uses NewsCred’s CMS to host curated, licensed content that puts the spotlight around payment trends within Europe. The microsite features content from leading publishers such as The Daily Telegraph, Venturebeat and The Economist. Visa Europe further engages its readers through calls-to-action like social follow buttons and newsletter sign up. See the site →

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