We're not just building a business. We're redefining content marketing success.As the global leader in enterprise content marketing, NewsCred offers innovative technology, the largest and most diverse content offerings, and unrivaled expertise.
NewsCred is on a mission to reinvent marketing – and also the way we work. Our values guide every decision we make, from hiring our incredible team to helping customers become wildly successful at content marketing.
Trust over everything
Trust is the foundation of all our values; we prioritize it over everything. We first give trust in order to earn trust. We assume noble intent in all situations.
Grit over stability
We exhibit perseverance and tenacity. When we face challenges, we bring solutions. We lead, encourage, and support our colleagues unconditionally.
Teamwork over brilliance
We love working in teams and get more satisfaction out of winning together than we do from individual success. We believe in the power of a tightly-knit company.
Customer obsession over process or rules
We exist because of our customers. We make decisions that are in their best interests, always. We obsess about our customers’ business results and ROI.
Compassion over being right
We lead compassionately. We know that sometimes it’s better to be kind than right. We have strong opinions, weakly held. We treat people with respect.
CEO + Co-founder
CEO and Co-founder
Originally from Bangladesh by way of Switzerland, Shafqat believes anyone can start and build a great company. He is passionate about reinventing marketing and also the way we work.
SVP, Global Sales
SVP Global Sales
Cliff has responsibility for sales execution, go-to-market strategy, business development, and revenue growth to support the growing market demand for the company’s solution. He has more than 20 years of sales leadership experience and has held multiple sales leadership roles at Parametric Technology Corporation (PTC), Invodo, Medallia, and eight years at LivePerson where he was instrumental in the company’s growth from $17 million to $168 million during his tenure. Prior to his corporate career, Cliff served on both active duty and the reserves as an Army Officer.
SVP, Operations + Channel Development
Senior Vice President, Operations and Channel Development
John oversees the business intelligence department for NewsCred and also leads channel development for driving customer acquisition through key strategic partners. He is passionate about building a culture of cross-departmental collaboration as a means of driving productivity and professional growth. John has held leadership positions in almost all areas of the company and is the steward for NewsCred’s corporate methodology.
CTO + Co-founder
CTO and Co-founder
Asif leads the engineering teams in New York and Dhaka. He strives to create a fulfilling environment where software engineers can grow, be challenged, and enjoy the people with whom they work. Asif is passionate about building a values-based company that inspires employees to do great work.
SVP, Customer Success
SVP Customer Success
Adam is responsible for the overall performance and strategic direction of our clients. He has a variety of experience in the Ad Tech world, most recently at Rakuten Marketing (formerly LinkShare), as GM & SVP of the Affiliate channel. Adam loves building and mentoring great teams to create strong relationships with customers that generate results. He is also a lifelong, loyal, and often suffering fan of the New York Mets.
COO + President
COO + President
Charles shares an overall accountability for the business with CEO and Co-founder, Shafqat Islam, with an emphasis on day-to-day business execution. He has spent more than 20 years in leadership positions at top technology companies, successfully spearheading rapid growth and change management through two IPOs and numerous venture financing and M+A activities. Charles is passionate about scaling startups to powerhouse businesses.
Jared oversees the legal department along with leading the company’s key strategic business and corporate development initiatives. Previously, Jared served as in-house counsel at online gaming company High 5 Games, publicly traded financial services company Fidessa and sports media and software company XOS Digital.
Lisa oversees marketing and communications at NewsCred. She has spent more than 10 years in leadership positions at prominent technology and media companies, including AppNexus and AOL. Lisa is passionate about developing strong teams, championing women in the workplace, and building powerhouse brands.
VP of Product
VP of Product
TK Wong is responsible for product and designs at NewsCred. She has spent more than 15 years in product and marketing leadership roles and was an agent of growth at several SaaS companies, including Percolate, BrightEdge, and Responsys. Before that, TK led market strategy and global campaigns initiatives for SAP and Business Objects. TK started her career as an Industrial Engineer at IBM and later moved to Oracle to build ERP applications for Fortune 100 companies. She is most passionate about building and scaling teams, products and processes that adapt nimbly to the market, while never lose sight of what matters: customer value. TK holds a BS in Industrial Engineering and Operations Research from UC Berkeley.
NewsCred sponsors multiple events around the globe, showcasing our enterprise solution to different verticals. Additionally, we host two ThinkContent summit events a year – one in New York and one in London – where we invite hundreds of marketers to join us for a full day of inspiring keynotes, panels, and conversations.