How Rue La La Scaled Content Marketing 5x to Grow Readership, Build Authority, and Delight Its Audience

Key results

days to launch content marketing program

articles published on average, per week

readers attracted within first 60 days

Tailoring the Online Shopping Experience

Converting site traffic from ‘casual shopper’ to ‘high-value customer’ is a mission-critical initiative for today’s upscale digital retailers.

Standing out amongst a crowded ecommerce landscape, however, is the first step-and often a difficult feat. Even once you capture the shoppers’ attention, fostering a long-term, ongoing relationship with the audience becomes a greater challenge.

To differentiate themselves from a number of competitive alternatives, Rue La La, an online retailer, knew it would need to develop a content strategy that attracted customers and centered around increasing engagement and building brand affinity. Through compelling content and persuasive editorial perspectives on emerging trends and topics, Rue La La knew it could influence the touchpoints in the buyer journey where they seek information and recommendations, generating credibility and authority along the way.

However, on order to create a style destination that truly satisfied the consumption habits of t its always-on, digital-savvy audience, the boutique fashion retailer knew their content volume would have to scale-quickly.

 

With Rue Now our focus is on curating the best lifestyle content into a single destination, to compliment how we design boutiques in our shopping experience. NewsCred provides a streamlined ability to push the desired content at the volume that was needed. They have access to the types of articles – breaking stories, hottest fashions, and design inspiration – from news sources that the Rue La La customer knows and loves. Best of all, we can insert our own voice and point of view by creating original content, which allows us to truly customize the platform.

Samantha Dulac, Copy Director at Rue La La