Pepsi: Entertaining Global Audiences With Local Content


  • 89%

    increase in monthly page view growth

  • 38%

    increase in monthly visit growth since launch

  • +22x

    boost in social traffic


With fickle consumers, strict industry requirements, and a tough economy, Pepsi needed a way to continuously engage their millions of fans, spread across 70 global markets, as well as find and grow more customer segments.


Pepsi partnered with NewsCred to launch Pepsi Pulse, a multimedia platform hosted on Powered by NewsCred’s licensed and original content, Pepsi is now able to publish a consistent cadence of relevant, on-brand content across music, sports, and entertainment – topics their audience loves. See the site →

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