Content Taxonomy
& Labels

Ensure your content remains consistent, organized, and discoverable. Connect related content and associated marketing activities across every phase of the creation process.

Surface custom labels and content metadata across the entire platform for granular visibility and deep insights needed for strategic planning, seamless administration, and improved decision making. Find all of your marketing assets with content taxonomy and labels.

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Power Your Entire Content Taxonomy Strategy
with Customizable Content Labels

NewsCred’s content labels give content teams the ability to build customized metadata, tailored to their unique taxonomy, and connect the entire content lifecycle — from planning and creation to measurement and utilization.

Unify Teams
& Establish Governance

A proper content taxonomy strategy is too complex for spreadsheets. Define a shared taxonomy alongside the content creation process and enforce mandatory, proper labeling to more efficiently manage the lifecycle of assets, simplify administration, and maintain holistic governance.

Simplify & Tailor
Content Search

Leverage detailed metadata attributes across the entire platform to narrow and filter search results depending on your needs, allowing marketers to identify content areas that are missing, and easily discover and repurpose existing resources.

Optimize Content
Marketing Strategies

Surface insights across content performance to understand what's working (and what's not), allowing teams to optimize planning and create resonant content that improves engagement, maximizes conversions, and drives more effective campaigns.

Unify the Entire Content Lifecycle
with NewsCred's Content Labels

Customized Metadata

Develop a tailored approach to content taxonomy

Set up detailed attributes that extend beyond basic descriptors — customized to each business’s predetermined taxonomy — and leverage the filter panel to apply those labels across all content, pitches, tasks, events, and campaigns to effortlessly find relevant content based on your needs.

Content Ideation & Planning

Provide holistic visibility into the content planning process

Leverage content labels to identify gaps in the existing production pipeline, as well as oversaturated topics, to ensure a balanced content strategy. Labels promote a clear, concise, at-a-glance view of planned and in-progress content, providing holistic transparency to increase collaboration, integrate planning efforts, and drive towards a shared vision.

Content Organization
and Utilization

Simplify content discovery to increase
utilization across teams

Streamline the ability to find and reuse existing assets within NewsCred's digital asset manager across different formats, lengths, funnel stages, content types, target personas, or any other customized metadata, empowering field teams to maximize usage, deliver the right content, and accelerate the buyer's journey.

Content Performance

Optimize strategies and create better content experiences

Drill into specific marketing activity to slice and dice data, uncover insights, and inform content and campaign planning. Monitor what, how, and where assets are used most, identify the most common themes, topics, and formats, and track what’s working to help inform future decision making to deliver the best content experiences to your audience.

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Launch & Grow
Content Program

The CMP provides everything we need for ideating, producing, and publishing our content, and as a newer team to the content marketing space, it has helped us quickly mature and scale our program.

- Marketing Content Manager, Misc.

Global/Local
Communication

Without the NewsCred CMP, we wouldn’t be able to manage the production of content at the scale we want and collaborate with the local markets on strategy and program execution.

- Global Brand Manager, Finance Industry

Visibility & Accountability
at Each Stage

It would be virtually impossible for us to schedule, create and publish any content if it weren't for NewsCred.

- Sr. Editor, Content Marketing, Misc.

Learn more about
NewsCred's  Content Taxonomy
and Labels feature

Request a demo → Read more →

Trusted by the world’s best marketing teams

Learn how NewsCred's content labels simplify taxonomy management across the entire content lifecycle.

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Content Taxonomy & Labels