Our content marketing services are now provided by Industry Dive.
Content Marketing Strategy
Partner with the world’s leading content marketing experts to develop a world-class content marketing program that maximizes your content & drive real results.
Combining expertise in content and digital marketing strategy, NewsCred’s content marketing strategy team becomes an extension of yours, working with you every step of the way to help achieve your business goals.
An Expert-Driven Approach to Content Marketing Strategy
NewsCred's content marketing strategy services — built on proven, proprietary methodologies — help marketers discover areas of strength and opportunity, document actionable next steps for improving performance, and drive results that matter most.
NewsCred's Content Marketing Strategy Services
Optimize content marketing success & ROI
Create a baseline for success with a deep dive into your target audiences and their journey toward purchase behavior. Combining research across competitors & customers with an onsite workshop, NewsCred delivers a documented strategy outlining business goals & KPIs, content pillars & formats, and distribution tactics.
- Onsite Workshops & Competitive Research
- Content Pillars & Formats
- Business Goals & KPIs
Comprehensive Content Audit
Develop meaningful content for your audiences
Identify gaps in content coverage and optimize your existing library to improve the customer experience. NewsCred's content audits help marketers map the purpose of each content piece to a persona, customer stage, or channel, while uncovering opportunities for new content creation or existing content utilization.
- Content Gap Analysis
- Audience Mapping
- Content Ideation & Optimization
SEO & Data-Driven
Drive high-quality, organic traffic
Leverage SEO best practices to drive higher qualified organic traffic to your website. NewsCred's experts analyze content for SEO performance – across keyword ranking, domain authority, and competitive insights – to deliver an SEO roadmap for optimizing meta-data, website structure, and data-driven topic ideation.
- SEO Strategy & Roadmap
- SEO Content Ideation & Creation
- Content & Website Optimization
Audience Persona Development
Deliver personalized experiences across personas
Ensure you're delivering the right content, to the right audience, at the right time with detailed customer personas. NewsCred's content marketing strategy services help identify your customers' pain points, motivations, and needs to create unique personas and supporting content strategies to accelerate customers through the sales funnel.
- Persona Workshops & Development
- Persona-Based Content Strategies
- Audience Prioritization
Content Governance Guidelines & Processes
Maintain global content governance
Establish accountability and ensure all published content is on-brand by enforcing global governance standards and processes. NewsCred's team provides a structured approach to creating (or optimizing) editorial guidelines, workflows, and content operations to enable governance and ensure a consistent content experience.
- Policy & Standard Setting
- Workflow Creation
- Editorial Guidelines & Content Operations
Trusted by the world’s best marketing teams
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Empower your team to create, distribute, and measure exceptional content and drive meaningful business results.
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Content Creation Services
Produce powerful, high-quality content and tell exceptional stories both you and your audience will love.
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Content Hub Builds
Showcase your brand, engage your audience, and drive conversions with a beautiful content hub — fully built, hosted, and optimized by NewsCred.
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