Content Marketing Strategy

Partner with the world’s leading content marketing experts to develop a world-class content marketing program that maximizes your content & drive real results.

Combining expertise in content and digital marketing strategy, NewsCred’s content marketing strategy team becomes an extension of yours, working with you every step of the way to help achieve your business goals.

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An Expert-Driven Approach to Content Marketing Strategy

NewsCred's content marketing strategy services — built on proven, proprietary methodologies — help marketers discover areas of strength and opportunity, document actionable next steps for improving performance, and drive results that matter most.

Develop a Unique Strategy Tailored to Your Goals

Content marketing success requires managing a complex landscape. With deep content expertise across a broad range of capabilities, NewsCred's experts educate and execute alongside your team, creating a repeatable business framework tailored to your goals.

Save Time & Money to Maximize Your Resources

Building expertise in-house can be expensive and time-consuming. NewsCred provides a one-stop-shop of content experts to help achieve your objectives — driving traffic, engagement, conversion, and performance — with efficient, coordinated, and scalable content strategy services.

Measure, Optimize, & Drive Content Marketing Success

Continuously optimize your content marketing program with access to NewsCred's Content Marketing Platform. Define business goals and measure performance against those goals, with actionable content-centric analytics specifically designed to track the entire customer journey.

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NewsCred's Content Marketing Strategy Services

Documented Content
Marketing Strategy

Optimize content marketing success & ROI

Create a baseline for success with a deep dive into your target audiences and their journey toward purchase behavior. Combining research across competitors & customers with an onsite workshop, NewsCred delivers a documented strategy outlining business goals & KPIs, content pillars & formats, and distribution tactics.

Onsite Workshops & Competitive Research
Content Pillars & Formats
Business Goals & KPIs

Comprehensive Content Audit

Develop meaningful content for your audiences

Identify gaps in content coverage and optimize your existing library to improve the customer experience. NewsCred's content audits help marketers map the purpose of each content piece to a persona, customer stage, or channel, while uncovering opportunities for new content creation or existing content utilization.

Content Gap Analysis
Audience Mapping
Content Ideation & Optimization

SEO & Data-Driven
Content Creation

Drive high-quality, organic traffic

Leverage SEO best practices to drive higher qualified organic traffic to your website. NewsCred's experts analyze content for SEO performance – across keyword ranking, domain authority, and competitive insights – to deliver an SEO roadmap for optimizing meta-data, website structure, and data-driven topic ideation.

SEO Strategy & Roadmap
SEO Content Ideation & Creation
Content & Website Optimization

Audience Persona Development

Deliver personalized experiences across personas

Ensure you're delivering the right content, to the right audience, at the right time with detailed customer personas. NewsCred's content marketing strategy services help identify your customers' pain points, motivations, and needs to create unique personas and supporting content strategies to accelerate customers through the sales funnel.

Persona Workshops & Development
Persona-Based Content Strategies
Audience Prioritization

Content Governance Guidelines & Processes

Maintain global content governance

Establish accountability and ensure all published content is on-brand by enforcing global governance standards and processes. NewsCred's team provides a structured approach to creating (or optimizing) editorial guidelines, workflows, and content operations to enable governance and ensure a consistent content experience.

Policy & Standard Setting
Workflow Creation
Editorial Guidelines & Content Operations

Learn more about our 
marketing strategy services

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Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Providing Speed
And Agility

The deep bench of content creators makes it a one stop shop for us to create original article content. Original content has been helped support year-over-year growth in SEO traffic, a core metric for our program.

- Digital Marketing Operations Manager, Manufacturing

Strong Implementation,
Attentive Services

We've built our content marketing program from the ground up in partnership with them. Their services, both editorial and strategic, are very high quality. Their network of writers is one of the best I've worked with.

- Sr. Manager, Content Marketing Strategy, Retail Industry

Light Years Ahead
Of Competition

There isn't a one-size-fits-all mentality; the employees at NewsCred assure that each process is designed to work at optimal levels for the organization.

- Editor in Chief, Manufacturing Industry