Marketing Asset Management

Gain unparalleled control over all your marketing assets, and deliver exceptional, on-brand content experiences.

NewsCred’s marketing asset management software provides marketing teams with the tools to create, govern, and manage brand collateral to streamline asset sharing, maximize content utilization, and maintain brand compliance.

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The Benefits of
Marketing Asset Management

NewsCred's software is purpose-built to help marketers maintain total control of their brand and marketing assets — across any format, for any channel, and for every campaign — all from a single, centralized location.

Accelerate Asset Discovery & Streamline Sharing

Simplify content asset management using a single source-of-truth (with support for every file type), and compile approved brand assets to ensure materials can easily be found, referenced, and repurposed.

Maximize Content Utilization & Budgets

With a truly global marketing library, organizations can easily repurpose brand assets to minimize waste and eliminate incremental content production cost, helping the marketing budget reach further.

Maintain Governance & Delight Your Audience

Maintain brand control and deliver consistent content experiences by giving every marketer visibility into what is being produced, and the power to quickly leverage approved assets.

Modern Marketing Asset Management Software,
Designed to Maximize Control & Governance


Global Asset Governance

Govern asset creation & maintain brand compliance

Ensure consistency across all campaign activity using brand compliance workflows, and seamlessly govern the production of content against brand guidelines with asset-level review and approvals.

  • Brand Compliance & Approvals
  • Workflow Governance
  • Asset Versioning
marketing asset management
marketing asset management software


Centralize & share marketing assets, globally

Combine a modern, centralized solution for marketing asset management with actionable workflows and empower your team to easily find, access, and repurpose content across all markets and business lines.

  • Intuitive Search & Foldering
  • Multi-Format File Support
  • Integrated Workflows

Asset Management

Manage localization & track content utilization

Monitor the use of content across all teams, business lines, and markets. NewsCred's marketing asset management software tracks the lineage and history of marketing assets, providing a clear picture of who is repurposing what content and when.

  • Content Utilization Tracking
  • Advanced Filters & Tagging
  • Asset Versioning
marketing asset management

Learn More About NewsCred's
Marketing Asset Management Software

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Visibility & Accountability
At Each Stage

[NewsCred's] workflows let us assign specific steps to members, and has transformed how we organize our assets, background/planning information, and feedback, all in one place.

- Sr. Editor, Content Marketing Misc.

Collaborative and
Transformative Partnership

Overall, NewsCred has brought together our teams across multiple business units, departments, and regions to manage our planning and production processes and ensure we’re all aligned.

- Sr. Manager, Content Marketing, Finance Industry


The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

- Global Brand Manager, Finance Industry

Trusted by the world’s best teams

JP Morgan Chase

Bank of America
Johnson and Johnson
General Electric

Learn how NewsCred's marketing asset management software helps marketers effectively manage content and campaigns.

Request demo

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