Marketing Management Software

NewsCred's marketing management software is designed to maximize campaign visibility, increase brand control, and accelerate marketing velocity — all on a single platform that's purpose-built for marketers. Learn more about our best-in-class marketing management software today.

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Modern, purpose-built tools specially
designed to manage the entire marketing
campaign & content lifecycle

Prioritize

Centralize and intelligently route ad hoc work requests to the right team members.

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Collaborate

Create exceptional, on-brand marketing assets for any type of campaign.

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Budget

Allocate proper resources(money and people) to ensure campaign success.

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Distribute

Deliver content to every downstream channel and maximize utilization.

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Plan

Visualize, share, and monitor the global strategy — from one central dashboard.

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Measure

Analyze team efficiency and campaign performance to make informed decisions.

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One Marketing Management Software to Unify & Empower
Teams Across Every Phase of the Marketing Lifecycle

 

Prioritize

Collect, manage, and route unplanned work

Establish a formal intake process, standardize the collection of ad hoc requests, and natively integrate unplanned work into the existing workflows your teams use daily. NewsCred helps marketing and creative service teams collectively prioritize and collaborate on tasks for shared visibility and faster delivery.

  • Standardized Intake Templates
  • Intelligent Routing Rules
  • Centralized Request Queues
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Marketing Management Software
Marketing Resource Management
 

Budget

Allocate, monitor, and maximize campaign resources

Combine campaign and content execution with robust budgeting, capacity management, and financial reporting tools for full visibility into your marketing investments. NewsCred gives you the control you need to measure campaign allocations, monitor overall budget health, and identify high-performing campaigns to maximize total spend.

  • Resource & Capacity Planning
  • Budget & Invoice Management
  • Global Campaign Management
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Plan

Set and share global marketing strategies

Visualize your marketing strategy and provide shared, cross-team visibility using real-time campaign and content calendars. NewsCred's marketing management software gives key team members clear line-of-sight into the overall marketing strategy, and helps ensure everyone's work ladders up to the organization's broader objectives and strategic initiatives.

  • Annual Campaign Timelines
  • Monthly Planning Calendars
  • Centralized Strategic Briefs
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Marketing Management Software
Marketing Management Software
 

Collaborate

Create powerful content, 
on-brand and on-time

Give your team the workflows, editors, and brand compliance tools needed to create and govern all types of campaign assets from start to finish. NewsCred's marketing management software brings marketing contributors from every function together in shared workspaces, enabling them to maintain alignment, streamline creation, and deliver exceptional marketing.

  • Enterprise-Grade Workflows
  • Multi-Format Content Editors
  • Marketing Templates
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Distribute

Utilize content across all downstream channels

Seamessly plan, create, and ultimately distribute all of the content your campaigns and field reps rely on. NewsCred's sophisticated approach to integrations — combined with our suite of plug-and-play Connectors — strategically unifies your entire tech stack, helping to maximize utilization and deliver better, more consistent customer experiences.

  • Plug-&-Play Integrations
  • Seamless Publishing Widgets
  • Native Digital Asset Management
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Marketing Management Software
Marketing Management Software
 

Measure

Leverage insights to work smarter, faster, and better

Surface unparalleled analytics across operational efficiency, content production, and campaign performance. NewsCred provides marketing leaders the necessary insights to quantify marketing's impact on the bottom line and make informed decisions that improve efficiency, optimize programs, and drive growth.

  • Pipeline & ROI Analytics
  • Campaign & Content Performance
  • Operational Efficiency & Production
  • SLA Reporting
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See What Marketers Have to Say

Five Stars NewsCred

Best integrated marketing
capabilities around

The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.

- Director of Social Media, Content & Communications, Manufacturing Industry

gartner-peerinsights
Five Stars NewsCred

NewsCred Enables
Global/Local Communication

The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

- Global Brand Manager, Finance Industry

gartner-peerinsights
Five Stars NewsCred

Insight And Performance
Driven Platform

Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.

- Content Marketing Manager, Services Industry

gartner-peerinsights
NewsCred Gartner Peer Insights Reviews 4.7 out of 5, 16 ratings

See how NewsCred's marketing management software helps marketers power the entire marketing lifecycle.

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More Marketing Services and Solutions

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Content Creation Services

Produce powerful, high-quality content and tell exceptional stories both you and your audience will love.

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Content Licensing Platform

Discover and publish relevant licensed content to scale publishing cadence and build credibility with your audience — all at a higher speed and lower cost than original content creation.

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Content Hub Builds

Showcase your brand, engage your audience, and drive conversions with a beautiful content hub — fully built, hosted, and optimized by NewsCred.

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Contact us

NewsCred unleashes the potential of marketing by unifying and empowering teams to work better together. Get in touch to learn more about our software and services.

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