Marketing Performance Software

Quantify marketing’s impact on the bottom line and make informed decisions to improve operational efficiency, optimize programs, and drive growth.

NewsCred’s marketing performance software provides unparalleled metrics across every customer touchpoint, enabling teams to work smarter, improve marketing strategies, and demonstrate business impact.

marketing performance software

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Demonstrate ROI With End-to-End Marketing Performance Software

NewsCred provides the performance metrics teams need to identify what's working — and what's not — while surfacing actionable insights to optimize team processes.

Create & Execute Strategies That Work

Do more of what's working and less of what's not. Empower teams to build a repeatable, cost-efficient marketing strategy with end-to-end analytics designed to track the entire customer journey.

Demonstrate Impact on the Metrics That Matter Most

Ensure you're reporting on the metrics that align with your team's goals — from driving brand awareness to generating sales pipeline and clearly attribute marketing activity directly to revenue.

Improve Performance & Accelerate Work

Monitor team processes and identify potential bottlenecks. Provide the transparency teams need to make informed decisions that minimize waste and improve productivity.

Marketing Performance Software
Purpose-Built for Data-Driven Teams


ROI Analytics

Attribute campaigns & content directly to revenue

Gain complete, closed-loop attribution across the entire sales funnel — from lead generation to pipeline growth and revenue — with seamless integrations into leading CRM and marketing automation platforms.

  • Pipeline & ROI Analytics
  • Opportunities & Deals Influenced
  • Lead Generation Tracking
marketing performance software
marketing performance software

Content Performance

Optimize content performance & accelerate the
buyer's journey

Measure and optimize your strategy across each stage of the purchasing journey. NewsCred's marketing performance software provides visibility into which topics, formats, and channels resonate with your audience to drive desired behaviors.

  • Content Engagement Analytics
  • Conversion Tracking
  • Channel, Author & Format Drilldowns

Campaign Analytics

Identify & invest in higher-performing campaigns

Ensure your teams plan, allocate budget to, and execute on higher-performing marketing activities with insight into which campaigns drive better engagement across regions, targeted audiences, or other custom metadata.

  • Cross-Campaign Insights
  • Campaign Engagement Analytics
  • Campaign Asset Performance
marketing performance software
marketing performance software

Operational Analytics

Boost the efficiency & effectiveness of your team

Identify opportunities to improve workflows and hold teams accountable for on-time task completion with the ability to drill into every aspect of campaign execution, such as content planned versus produced, and task delays or duration.

  • Productivity Analytics
  • SLA Reporting
  • Workflow Optimization

Learn More About NewsCred's
Marketing Performance Software

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Insight and

Integration and campaign management have increased operational efficiency. the ability to monitor performance against goals and roi paints a clear picture of performance.

- Content Marketing Manager, Services Industry

Launch & Grow a
Successful Program

We rely on the analytics to assess our performance and prove the value to the wider organization. We can quickly show engagement, conversions, and ROI within the analytics dashboard.

- Marketing Content Manager, Misc.

Best Integrated
Marketing Around

I can see granularly where each specific area is performing and also make better future decisions...What’s also really valuable for me is that I can track success in each market. Manufacturing Industry

- Director, Social Media, Content & Comms,Manufacturing Industry

Trusted by the world’s best marketing teams

JP Morgan Chase

Bank of America
Johnson and Johnson
General Electric

Learn how NewsCred's marketing performance software empowers teams to measure impact on business growth and prove ROI.

Request demo

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