Marketing Planning Software

Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.

NewsCred’s marketing planning software provides the tools to collaboratively plan integrated campaigns, visualize all campaigns and content globally, and manage work — from start to finish.

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Streamline Marketing Planning 
& Provide Holistic Visibility

NewsCred’s marketing planning software is purpose-built to help marketers plan integrated, multi-channel campaigns, provide unparalleled visibility, and deliver meaningful marketing — at scale.

Real-Time Planning for Shared Visibility

Ditch the static spreadsheets and presentations; thoughtful marketing campaigns deserve real-time calendars to visualize plans and provide top-down visibility into the overall marketing strategy.

Centralize Planning, Create Consistent Experiences

Leverage our marketing planning software as a single-source-of-truth to align your team on every detail of the marketing plan, ensuring all campaigns (and content) deliver a consistent message and maximize the customer experience.

Unify Planning

& Execution

When "planning" and "work" happen together, teams have the necessary context, collaboration, and insights needed to drive plan, execute, and measure high-performing marketing campaigns.

Planning Software,

Purpose-Built for Marketers


Shared Calendars

Visualize campaign plans & marketing activity, globally

Monitor long-term marketing plans with updates in real-time, and facilitate more strategic planning with a single, unified calendar view across all planned and in-flight marketing campaigns.

  • Annual Campaign Calendar
  • Editorial Calendars
  • Advanced Filtering & Visualization
Marketing Planning Software
Marketing Planning Software

Campaign Workspaces

Centralize campaign planning across all teams & markets

Collaboratively develop multi-channel marketing campaign plans and align every team member on the objective, target audience, key messaging, content, and marketing mix.

  • Strategic Briefs
  • Campaign Templates
  • Health & Progress Tracking

Budget Management

Manage marketing budgets & stick-to-plan

Track budget health with granular visibility into the actual spend on individual marketing initiatives, and easily answer questions such as, “How much of our budget have we allocated?”

  • Budget Allocation & Rollups
  • Invoice Management
  • Financial Reporting
Marketing Planning Software
Marketing Planning Software

Capacity Planning

Balance workloads based on demand (& resource availability)

Understand what people are working on and see where there are over- or under-utilization of team members, and balance team workloads based resource capacity — both budget and people.

  • Time Tracking
  • Resource Planning & Allocation
  • Workload Management

Learn more about our

marketing planning software

Reviewed by Marketing Professionals

4.7 out of 5, 16 ratings

Collaborative &
transformative partnership

Overall, NewsCred has brought together our teams across multiple business units, departments, and regions to manage our planning and production processes and ensure we’re all aligned.

- Sr. Manager, Content Marketing, Finance Industry

Best integrated
marketing around

We use NewsCred for our global integrated marketing solution that maps out tasks and workflows for all broader work that maps to a specific campaign, including online and offline events.

- Director of Social Media, Content & Communications, Manufacturing Industry

Visibility & accountability
at each stage

[NewsCred's] workflows let us assign specific steps to members, and has transformed how we organize our assets, background/planning information, and feedback, all in one place.

- Sr. Editor, Content Marketing, Misc.

Trusted by the word’s best marketing teams

JP Morgan Chase

Bank of America
Johnson and Johnson
General Electric

Learn how NewsCred's marketing planning software helps marketers effectively plan every aspect of a campaign.

Request demo

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