Integrated Marketing
Planning

Let’s face it: marketing is difficult as it is. But without the proper tools and visibility to effectively plan, a marketing team’s campaign (and ultimately, the results) can suffer.

NewsCred’s integrated marketing planning software is purpose-built for marketers, bringing global teams together with modern tools to plan integrated, multi-channel marketing campaigns and deliver meaningful marketing — at scale.

Marketing project management software

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The pain of planning at scale

(Instantly Outdated) Static Planning Docs Limit Visibility

Using Excel & PowerPoint to communicate thoughtful marketing plans is a disservice to the campaign — blurring team line-of-sight and hindering leadership's ability to attribute activity to the broader strategy.

Decentralized Planning Create Inconsistent Experiences

Without a single-source-of-truth, marketing campaigns can suffer from misaligned and inconsistent messaging, which diminish the customer experience and result in lower than expected performance.

Disparate "Planning Tools" Reinforce Silos

When "planning" and "work" happen independently, it often means teams are operating in a vacuum — without the context, collaboration, and insights needed to measure ROI and optimize future campaigns.

Bring every team together within a single workspace,
and maintain shared visibility across all of your campaigns

 

Real-Time Campaign Planning

Visualize all of your marketing activity from one single view

Establish a global hierarchy by strategically architecting parent and sub-campaigns and ensure all deliverables, progress, and analytics roll-up to the top for simple, holistic, executive-level visibility. By centralizing all activity on one shared calendar — with updates in real-time — teams can eliminate the "hunt and gathering" of old, static marketing plans, and point every stakeholder to a single location.

Marketing project management software
Marketing project management software
 

Centralized Campaign Workspaces

Establish a single-source-of-truth for every campaign

Give your team members all of the background information they need — such as who is participating, which supporting assets exist, what is on the to-do list, and how is the activity progressing. By collaboratively developing your campaign strategy, teams can ensure everyone is aligned on what needs to get done, and when.

 

Global Campaign Dashboards

Easily manage complex projects in an intuitive, spreadsheet-like format

Use a single interface to monitor activity at every level, and stay on top of every campaign, supporting tasks, and allocated budgets. With the ability to quickly pivot the table on any filter, marketing leaders can easily surface important, relevant information for better campaign planning, while marketing practitioners have the visibility they need to stay aligned and meet deadlines.

Marketing project management software

Learn more about our

marketing planning software

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Collaborative &
Transformative Partnership

Our team creates several pieces of content for each campaign we’re running, and the centralized workspace within [NewsCred] has been instrumental in streamlining all of our processes and reducing the duplication of efforts.

- Sr. Manager, Content Marketing, Finance Industry

Launch & Grow a
Successful Program

NewsCred also provides high-level visibility of project status through the task manager. You can easily see the progress of tasks, which tasks are overdue, and who is currently working on a specific task.

- Marketing Content Manager, Misc.

Visibility & Accountability
at Each Stage

[NewsCred's] workflows let us assign specific steps to members, and has transformed how we organize our assets, background/planning information, and feedback, all in one place.

- Sr. Editor, Content Marketing, Misc.

Trusted by the world’s best marketing teams

JP Morgan Chase
Conagra
HSBC
Panasonic
Cisco

Grainger
Twitter
Bank of America
Johnson and Johnson
General Electric

"By providing holistic visibility to each of our stakeholders at every stage of the process, the entire team is able to facilitate cross-agency planning, deliver a unified content experience at every stage of the customer journey."


— Susan Campbell, Marketing Group Manager, Panasonic


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